Privacy Policy

This Privacy Policy describes how The Data Alchemist (“we”, “us”, or “our”) collects, uses, and shares information when you visit thedataalchemist.co (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We collect information in the following ways:

• Usage Data: When you visit the Site, we automatically collect certain information including your browser type, pages visited, time spent on pages, and referring URLs. This is collected via Google Analytics 4.
• Cookies: We use cookies to understand how visitors use the Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
• Contact Information: If you fill out a contact form or subscribe to our newsletter, we collect your name and email address.

How We Use Your Information

We use the information we collect to:

• Understand how visitors use the Site and improve our content
• Respond to enquiries submitted through our contact form
• Send newsletter emails to subscribers who have opted in
• Monitor and analyse usage trends via Google Analytics

Google Analytics

We use Google Analytics 4 to track and analyse website traffic. Google Analytics collects data such as your IP address, browser type, and pages visited. This data is processed by Google in accordance with their Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

The Site may contain links to third-party websites including GitHub, LinkedIn, and Substack. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Data Retention

We retain contact form submissions and newsletter subscriber data only as long as necessary to fulfil the purpose for which it was collected. You may request deletion of your data at any time by contacting us.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of email communications at any time
• Withdraw consent where processing is based on consent

Children’s Privacy

The Site is not directed at children under the age of 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the “Last updated” date at the top of this page. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

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