Data Analytics · Learning in Public

Turning Raw Data
Into Meaningful Stories

I'm a data analyst documenting my journey through real-world projects, tools, and insights. Every analysis published here is honest, practical, and built from real datasets.

Join The Lab Newsletter — Weekly project breakdowns, tool tips & data insights. No spam, ever.

▲ MySQL · SQL
Traffic Analysis · 2024 ↑ +8.5% CVR
2
Projects
4
Tools
16
Queries
Power BI · Excel ▼
Fresh From The Lab
Latest Published Insights

Deep dives into real data problems — written as I learn, refined as I grow.

Portfolio
Projects From The Lab

Real datasets. Real problems. Documented start to finish.

🗄️
MySQL CTEs A/B Testing Featured
E-Commerce Traffic & Conversion Analysis

Answered 8 business questions for a growing e-commerce company using MySQL — analyzing paid traffic, conversion funnels, landing page A/B tests, and billing page revenue lift.

↑ $10,153 incremental monthly revenue View Project →
MySQL Funnel Analysis
Business Growth & Product Analysis

Quarterly business growth analysis covering product revenue, cross-selling, refund rates, and repeat visitor behavior.

Full lifecycle analysis View →
Coming Soon
Next Project Loading...

Currently working on a new analysis. Follow along on the blog or join the newsletter to be the first to know.

In progress Get Notified →
Recommended
Tools I Use & Trust

The exact stack I use for every data project — tested, reviewed, and recommended.

🐍
Python
My go-to for data cleaning, analysis, and visualization using Pandas & Matplotlib.
See My Python Posts →
🗄️
SQL
Essential for querying, filtering, and aggregating data from relational databases.
See My SQL Posts →
📊
Power BI
My preferred tool for building interactive dashboards and sharing insights visually.
See My Power BI Posts →
📋
Excel
Still the most versatile tool in any analyst's kit. Pivot tables, formulas, and more.
See My Excel Posts →
HOW TO USE THIS FILE ===================== This is NOT a new snippet — it's a replacement for ONE script block that already exists inside your HOMEPAGE's Custom HTML block (the same block that has your hero section and "Latest Published Insights" grid). 1. Edit your Homepage in WordPress → find the Custom HTML block 2. Inside it, find this comment marker: HOW TO USE THIS FILE ===================== This is NOT a new snippet — it's a replacement for ONE script block that already exists inside your HOMEPAGE's Custom HTML block (the same block that has your hero section and "Latest Published Insights" grid). 1. Edit your Homepage in WordPress → find the Custom HTML block 2. Inside it, find this comment marker: 3. Select everything from that comment down through the matching closing tag right after it, and DELETE it. 4. Paste the block below in its place. 5. Update the page. WHAT CHANGED: - Your new pillar guide ("The Ultimate Guide to Data Analytics for Beginners") is now pinned at the top of the Blog dropdown, above the category list, on both desktop and mobile. - Categories still auto-sync exactly as before — nothing else changes. =====================